Unfortunately, we regret to inform you that we will be closing our downtown branch on Henry Street.
We opened this branch a few months ago with the hopes of it becoming an easy pick-up location for customers living and working downtown. However, we’ve now realized that most of our customers still prefer the selection and location of the Diego branch (in fact, almost all existing customers).
Due to the size of the downtown store our selection had to be very limited. We pride ourselves on carrying the products that customers ask for. With most regular customers still shopping in Diego, we were being asked daily by new customers to carry a lot of new items that they currently purchased at other stores downtown. It seemed as if we needed a completely different set of products for just the downtown market. Many of these items were ‘commodity’ type items that we did not/do not normally carry. In order to cater to this demand, it would mean selling products that we weren’t 100% comfortable putting under the Blooms name. Sure, it would mean higher sales, but it could jeopardize the trust that our loyal customers have in the Blooms brand. That trust is invaluable and that is a risk we weren’t willing to take. We have learned that sometimes the products you sell are not necessarily for everyone!
Managing and operating a separate store took a lot of our time and resources. Aside from the varying product selection, overall, we were just not happy with the development at the branch. It was not lining up to be something we were proud of and something that represented our company to the fullest. We don’t like to do things mediocre, and our management of this store was mediocre. This is why we have decided to shut down the branch.
We have a lot of great projects that have come up since opening the store downtown. Projects we are very excited about, but will take a lot of our attention. We feel that streamlining our operations will help make these new and existing aspects of Blooms work even better!
For example, freeing up the man-power and resources it took to run our downtown store means that we are able to expand our hours of operation at the Diego Martin branch. We are now open on Sundays from 8am to 1pm, and we are also working on opening later in the evenings for those shopping after work.
For those of you that were regular customers of the Henry Street branch, ‘THANKS!’. We apologize for the inconvenience and we hope that you will continue to shop with us. We’d also like to say ‘thank you’ to Edmund Hadeed for his help with this project at the Hadeed Centre Mall.
Thanks for everyone’s support, as always. We are excited about the future and appreciate our loyal customers sticking with us.
The Team at Blooms